LUXURY TIME IPO
Overview of the Investment Opportunity
IPO Period | 04th – 08th Dec 2025 |
|---|---|
Listing on | 11 Dec 2025 |
Price Band | ₹78 – ₹82 |
Lot Size & Minimum Investment | 1600 shares — ₹131,200 |
Total Issue Size | INR 18.74 Crores |
Key Milestones for Investors
Opening Date: 04 Dec 2025
Closing Date: 08 Dec 2025
UPI Payment Deadline: 08 Dec 2025 (5 PM)
Allotment Announcement: 09 Dec 2025
Refund Processing: 10 Dec 2025
Demat Credit: 10 Dec 2025
Stock Market Listing: 11 Dec 2025
Mandate Validity End: 23 Dec 2025
Anchor Investor Lock-in Release (50%): 08 Jan 2026
Anchor Investor Lock-in Release (Remaining): 08 Mar 2026
*Dates may be revised as per official updates.
Deep Dive into Luxury Time Limited
Founded in 2008, Luxury Time Limited is a prominent player in the Indian luxury market, specializing in the distribution and retail of high-end Swiss watches. Headquartered in New Delhi, the company was successfully converted into a public limited entity in 2025, marking a significant milestone in its growth journey. The company is spearheaded by its promoters, Mr. Ashok Goel and Mr. Pawan Chohan, who have steered it to become a trusted name in the industry.
Luxury Time Limited boasts an impressive portfolio, distributing globally renowned Swiss brands such as TAG Heuer, Zenith, Bomberg, and Exaequo. Its extensive reach is supported by a wide retail and distribution footprint encompassing over 70 points of sale, strategically located across major metropolitan areas and key Tier I and II cities in India. In addition to its multi-brand presence, Luxury Time also manages exclusive mono-brand boutiques through a joint venture, with current locations in prime commercial hubs like Mumbai and Bengaluru.
The company operates through five integrated business verticals: B2B watch distribution, direct-to-consumer and e-commerce sales, comprehensive after-sales services, dedicated branding and marketing support, and the distribution of specialized watchmaking tools and machinery. This diversified model ensures a robust presence across the entire luxury watch value chain. With two company-operated service centers complemented by over 20 authorized facilities nationwide, Luxury Time Limited upholds global service standards, ensuring excellent post-purchase support for its clientele. This comprehensive approach, combining strategic brand partnerships, distribution expertise, digital integration, and strong service infrastructure, solidifies its position as a preferred partner for international luxury watchmakers looking to enter or expand within the dynamic Indian market.
IPO Funding Structure
Total Funds Raised | INR 18.74 Crores |
|---|---|
Fresh Issue Component | INR 15 Crores |
Offer for Sale Component | INR 3.74 Crores |
The total issue size for Luxury Time Limited is INR 18.74 Crores. This comprises a Fresh Issue of INR 15 Crores, where the proceeds will directly contribute to the company’s growth initiatives and future plans. Additionally, there is an Offer for Sale (OFS) component of INR 3.74 Crores, the proceeds of which will go to the existing investors selling their shares.
Strategic Utilization of Capital
The funds raised through the Fresh Issue component of the IPO, amounting to INR 15 Crores, are earmarked for critical strategic objectives designed to fuel the company’s expansion and operational enhancements. The detailed allocation is as follows:
Objective | Amount (INR Crores) | Allocation % |
|---|---|---|
Funding capital expenditure for 4 new retail stores | 2.82 | 18.80% |
Funding capital requirements | 9.00 | 60.00% |
General corporate purpose | 3.18 | 21.20% |
A significant portion, 60%, is dedicated to general capital requirements, indicating the company’s focus on bolstering its overall financial health and operational capacity. Furthermore, 18.80% is allocated to funding capital expenditure for the establishment of four new retail stores, signaling a clear intent for retail footprint expansion. The remaining 21.20% is set aside for general corporate purposes, providing flexibility for strategic initiatives, working capital needs, and other operational expenditures.
Distinctive Business Advantages
Authoritative Market Presence: Luxury Time Limited has an established and strong presence as an authorized distributor for an impressive portfolio of leading Swiss luxury watch brands, securing its position in the premium segment.
Expansive Retail Network: The company benefits from a wide and continuously expanding retail footprint, operating through more than 70 points of sale across major Indian cities, which enhances accessibility and market penetration.
Integrated Operational Model: Its robust integrated business model encompasses distribution, direct-to-consumer retail, e-commerce, and comprehensive after-sales services, providing a holistic value chain for its brand partners and customers.
Robust After-Sales Infrastructure: A strong after-sales ecosystem, featuring company-run service centers complemented by over 20 authorized facilities nationwide, ensures adherence to global service standards and fosters customer loyalty.
Enduring Partnerships and Leadership: The company boasts long-term partnerships with esteemed international brands and possesses deep industry experience, underpinned by an experienced and visionary leadership team.
Considerations for Potential Investors
Concentration of Suppliers: The company exhibits a high dependence on a single Swiss supplier for a majority of its product purchases, which could pose risks related to supply chain stability or pricing fluctuations.
Customer Revenue Dependency: A significant portion of the company’s revenue is concentrated from a few top customers, making its business performance sensitive to changes in these key client relationships or potential client losses.
Limited Long-Term Supply Agreements: The absence of extensive long-term supply agreements could expose operations to potential disruptions in product availability or terms of trade.
Selective Distribution Constraints: The luxury watch industry’s selective distribution policies may limit the company’s ability to easily source alternative suppliers or brands, impacting flexibility and growth potential.
Exposure to Legal and Regulatory Challenges: The company faces exposure to ongoing litigation and various regulatory risks, which could potentially affect its operations, financial performance, or market reputation.
Latest Subscription Data
Subscription statistics based on the latest available information as of 5:00 PM on December 05, 2025:
Investor Category | Shares Reserved (Lakhs) | Shares Applied (Lakhs) | Subscription (Times) |
|---|---|---|---|
Qualified Institutional Buyers (QIB) | 4.11 | 0.00 | 0.1x |
Non-Institutional Investors (NII) | 5.28 | 233.83 | 44.28x |
Retail Individual Investors (RII) | 7.28 | 1016.20 | 139.59x |
Total | 16.68 | 1250.06 | 74.98x |
*Subscription figures are dynamic and reflect investor interest; exchange data is considered the most reliable indicator.
How to Apply
Investors can participate in this IPO via the official Dhan Kirti IPO platform before the subscription closes on December 08, 2025.
